Promoting your blog offline is as important as promoting it online. Though it’s quite difficult to promote a blog offline, it can substantially increase your blog’s reach. A combination of both online and offline promotion can be highly valuable for your blog. Many bloggers have used offline promotion and they’ve got great result.
There are certain ways to promote a blog offline. Here are the most
important ones.
1. Friends, Family, and Co-workers
The
most convenient way to promote your blog offline is to let your friends, family,
and co-workers know about your blog. As you share most of your interests with
your friends, they may love your blog and become loyal readers. Your family
members are always with you and they are expected to remain with your blog too.
You can tell your co-workers about your blog. Many of them will become your
regular readers.
2. Business Cards
Business cards are not only for offline businesses but also for
online businesses. Having business cards means that now you can promote your
blog easily without even pronouncing a single word about it. You’ll meet many a
people in your everyday life and you can easily hand over a card to them. This
will substantially increase your visitors. You may feel shy to tell your friends
about your blog but if you have a business card, you can easily let them know
about it.
3. Social and Industry Events
One
of the easiest ways to promote your blog offline is to attend different social
and industry events. An industry event related to your niche will provide you
with the opportunity to meet people of authority in your niche. It will also
help you to establish your authority as a blogger. Social events can give you an
opportunity to meet people from all sorts of life and you can promote your blog
in those events. You don’t know who is going to be your loyal
reader.
4. Newspapers and Local Publications
Promoting your blog using the newspapers can help you to present your
blog to a large number of people. As newspapers are read widely, they will help
you to establish your authority. Write a short news story about your blog and
send it to different newspapers along with a press release. You can also use
local publications to promote your blog. If your niche is based on local issues
then it will be the most important promotion method.
5. Readers Meet-up
Meet your readers as much as you can. This builds a tie between the
author and the readers that lasts for a longer period. You’ll also be able to
attract loyalty from your readers. And a loyal reader can turn out to be a lead
bringing his or her friends to your blog. But you can’t meet all your readers.
At least try to meet the readers those live in your neighborhood. It will also
help you to get valuable feedback regarding your blog.
Do
you promote your blog offline? What way do you use to promote it offline? Please
feel free to share.
