Not all of us have been blessed with the gene that tells us from birth what we were meant to do with our lives. For most of us, we need to clarify what we want to do and how to do. Choosing the right niche offers you the opportunity to establish yourself as an expert and provide a solution to a specific set of problems for a selected group of people.
Choosing a niche means that you become clear about
the service you provide and the people you can be of most help to. It also
means developing crystal clear marketing messages that effectively reach your
target audience. While choosing a niche for you, consider these 6
things.
Are you interested in the
topic?
Nothing could be
worse than choosing a niche just because of its popularity. If it’s not your
passion you will quickly become tired and will throw it away. Choose the topic
that interests you so that you can keep blogging for a long time on the
topic.
Is your topic popular
enough?
While the blogger’s
interest is important it’s not enough on its own to build a successful blog. Another crucial
ingredient is that people want to read on the topic you are blogging on. Make
sure there is a hungry market for your product.
Is the topic growing?
Popular topics keep changing over time. It’s always
great to get on a topic before it becomes popular rather than when it’s on the
decline.Keep an eye on what people are into and what the latest trends are.
Predict the next big thing that people will be searching for.
What competition is there?
Most
popular topics are covered by a huge number of blogs and websites. If you choose
a niche which has a million of competitors, you can hardly gain anything from
your blog. Choose the niche that is popular enough but has a comparatively low
competition.
Will you have enough
content?
Blogging doesn’t end
after posting a few posts in your blog.You will have to
keep your blog updating on a regular basis. Unless you have enough content to
write on, you can’t attract much of an audience. Choose a topic which you think
will not run out of content sooner.
Are there income streams?
If
you are taking blogging seriously, you might be expecting to your returns soon.
Unless the topic you are blogging on has a promising income stream, you can get
nothing back. Make sure that your blog is a productive one.
Think about these
things and do your research. One of the easiest and most accessible research
tools is ‘Google Adwords.’ See how many people are searching for a particular
topic and who are out there offering solutions.
